Yahsat @ Cabsat 2011, Dubai
CABSAT & Satellite MENA are the established and respected trade platforms for the digital media and satellite sectors across the region.The event provides the perfect platform to forge partnerships with broadcasters, production companies, animation houses, content owners and developers, computer graphics producers, online gaming developers, multimedia retailers, hoteliers, system integrators, distribution channels and many more!
Projex was assigned to come up with a concept for Yahsat’s Global exhibition program to conceptualise, design and build Yahsat stands at various 2011 shows Cabsat being the first exhibition. Projex created a perfect ambience to showcase their satellite technologies and brand messaging through the use of demo pods, a large 3×3seamless LCD screen playing videos and a demo area for HD vs SD signal quality. The stand structure was striking and the use of their corporate green colour created a strong brand presence and use of white colour created the right corporate environment. The lighting rendered a clean sophisticated ambience throughout the space.
The stand will continue on its global tour delivering key messages to targeted audiences to the end of 2011. Next stop- SatCom- Johannesburg.

